This studio is undertaking a real challenge in Hamilton County urged by a group of professionals and local leaders asking help developing ideas that can energize a community and industry to make change – positive change to the image and identity of a vital cultural and economic driver for the city and region.  The Hamilton County Fairgrounds centered itself in the agricultural hinterlands of the county acting as an incubator for agricultural industry innovations supporting a predominant economy of the region.  Over time as these rural areas began to be engulfed by urban growth the agricultural industry moved further out into surrounding counties and with that the idea of an Americana celebration unique as the county fair began to be challenged to sustain itself.  These student projects address urban design challenges in Cincinnati and the greater Hamilton County community with a focus on bringing new identity to a community asset, the county fairgrounds.